A Report on Marketing Strategy and Plan in the American Market

Question: Our project about produce vegtebales and fruits . our target market college students Young People And Non Families. Do just these : 1.Who is the target market for this opportunity? 2. What are some compelling documented facts or trends to support this is a real, attractive opportunity? o How large is your target market segment (# people, disposable income, etc)? Answer: Introduction: The report aims at providing a deep insight into the marketing strategy and plan of a firm dealing with fresh vegetable and fruits. The firm that is highlighted here is Dole Food Company Inc. This is an American based agricultural MNC, with its headquarters at Westlake village, California. 1. Target Market: Dole manufactures food items such as pineapples, strawberries, bananas, grapes, salads and other frozen fruits and juices. Dole has mainly targeted the young people and the college students of America for their marketing strategy (Government of Alberta, 2015). There is an evidence of the poor nutritional quality of food sold to children and as a result of this, several companies in America have pledged through a program called Childrens food and beverage advertising for betterment of food for children. 2. Benefits of the Opportunity: The target market will remain the same the juice will grow with them. Buying at a younger age will ensure the prolonged stay of the juices in the market and it will result into a steady growth of revenue for the company (Government of Alberta, 2015).. America has been struggling with problems such as obesity and diabetes in the last few decades. For this individual mainly young people are now more conscious about a healthier but still a tastier lifestyle. Naked Juice is the choice of young people of America today. Beyond that a healthier lifestyle is becoming synonymous to a higher standard of life nowadays. Having the target market as the young college goers is a positive setback as they are the people who want an established higher standard of living in the society Size of Target Market Segment: The size of the target market segment is considered to be large as the youth population is on a growth every year ever since after 2011 in the United States (Daily Times, 2015).. Most of the Americans do not have healthy skin which is due to the lack of vitamin A for which the skin conscious people of America are demanding more fruits like Papaya, Fruits that are rich in antioxidants can also help prevent cancer. This would give an additional boost to the company. References: Daily Times,. (2015). Fruits and vegetables export : Exploration of new markets proves beneficial. Retrieved 14 February 2015, from https://www.dailytimes.com.pk/business/03-Feb-2014/fruits-and-vegetables-export-exploration-of-new-markets-proves-beneficial Government of Alberta, C. (2015). Consumer Trends for Fruit and Vegetable Products. Www1.agric.gov.ab.ca. Retrieved 14 February 2015, from https://www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/sis8439